Couple Blurred In Background Smiling While Being Handed Keys To New Vehicle

The right customer relationship management (CRM) system improves not only your back-end management but also significantly improves your relationship with your customers. Dealer software with an integrated CRM can also help you track leads and turn them into customers. EverLogic not only streamlines customer service, but it also streamlines sales and accounting since it’s integrated with Intuit QuickBooks. 

The best dealer CRM will build customer relationships, optimize your marketing reach, and track your business’s overall progress.

Improve Your Customer Satisfaction

A robust CRM allows you to keep track of where a customer is in their sales journey with your business. Good dealer software allows you to enter the customer as a lead and schedule different types of advertising based on the customer’s preferences. A CRM will also remind you when it’s time to remind the lead of when services are due. A CRM also lets you track potential sales, real conversions, and overall service experience. One of the greatest benefits of a CRM is that it’s designed to keep your business top of mind with your ideal customers. 

Customer Retention

You never want to forget about your customers. Do that and they will run off to another dealer any time they need something. Even after a customer spent thousands on a vehicle, you’ll want to remind them that you are always there for them, whether the customer needs parts, accessories, or service. For example, after making the big sale, you have the opportunity to draw them back to your business for maintenance appointments. That’s what a dealer CRM can do for your business – make it easy to retain customers with streamlined, regular communication.

Internal Communication

There’s nothing more maddening to a customer than not being able to get the answers they need. With the right dealer CRM, you can reduce this madness. Anyone with access can open a customer file, whether the customer is in the process of finishing a deal, needs service, just had service, or they need parts. When you pull the customer up, you’ll see the vehicle she bought, the financing, a call log, and many more features that allow anyone in the company to help the customer on most topics.

Marketing Optimization

Instead of wasting time and money sending leads the information they are not interested in, or sending it via channels they won’t look at, the right dealer software allows you to input marketing information about customers, including whether a customer prefers marketing material by text, regular mail or email. You can also send the customer items they’re interested in – instead of sending Joe Smith a service special on a Class C RVs when he has a fifth wheel, you’ll be able to send him information on only the products and services for his particular vehicle.


Finally, a good CRM will analyze your business for you. It can tell you how much each employee sold, how much you sold for a specific time frame, and many more stats about leads, customers, and employees. With this data, you’ll be able to monitor your dealership’s progress and adjust accordingly in order to increase revenue.

Maximize Your Dealership’s Performance

Schedule a free demo of EverLogic’s CRM software to see how you can increase up-selling and cross-selling, convert more leads, and provide the best customer service for your current customers.