We may not know what 2021 will bring for your dealership, but we know you need a fantastic marketing strategy to attract the kinds of customers you need on a consistent basis. Follow these dealership marketing best practices to ensure that your business starts the new year off on the right foot.
Create a comprehensive strategy for omnichannel marketing and retargeting to generate more qualified leads
Your customers aren’t operating on only a single channel, so you can’t afford to be either. One of the most important facets of marketing in the 21st century has become meeting your buyers wherever they are. That means you should develop an omnichannel strategy that ties their experience together in a seamless way. Make sure that no matter what avenue or platform they find you through, they can have a way to view your inventory, ask questions, schedule appointments, and derive additional value from your lead generation process. Part of this is also achieved by retargeting, or taking data from browsers who have viewed your site and turning it around into ads directly targeted at them.
Develop a cohesive content creation plan
Content marketing may no longer be the newest or flashiest marketing trend, but it is still widely practiced because it delivers consistent results. The key is to make sure your content is always focused on delivering value to the reader/viewer, rather than simply publishing material for its own sake. This shouldn’t be difficult to manage, because as an RV dealership, you are selling incredibly complex products with many components that are not well understood by the general buying public. You have a great opportunity to engage your leads with high-quality product education content and more, so take advantage of it as much as you can.
Engage your customers with video marketing
Almost every type of business is turning to video marketing, and for good reasons. YouTube and videos embedded natively on your site and social platforms can be an incredible marketing tool because you can promote features of your vehicles in-depth and keep viewers engaged in your ecosystem. When using video marketing, make sure you include links that will allow you to capture contact data or encourage viewers to subscribe so that you can follow up with additional marketing materials.
Social Media Interactions
It has been proven and said by Forbes, that 78% of Salespeople using Social Media outsell their peers. 78% is a massive percentage. Does that make you want to jump ship and create a Facebook or Twitter page? It should. On the other hand, Social Media can be intimidating to many. If you are skeptical of starting a Social Media page designed for your dealership, you shouldn’t be. As your dealership grows, your Social Media presence will as well. Having Social Media pages for your dealerships will give you a place to showcase new products, let the customers learn more about what your dealership has to offer, and will give you a space to promote your website and in return give your dealership more business to become more successful.
Take your marketing to the next level with a dealership management solution
EverLogic Dealership Management Software gives you the right tools to ensure the success of your marketing strategy continues once the customer arrives at your dealership by creating more valuable relationships with your customers and ultimately increasing your profitability. Our inclusive solution transforms a variety of sectors of your business, including accounting with QuickBooks, document management, POS, and so much more. It’s the software that is trusted by dealerships around the country to manage their workflows more effectively. Contact us today to schedule a demo of EverLogic so you can see firsthand how our user-friendly and affordable solution can help you make 2021 your best year ever.