By: Ryan Winter
Some of the most important questions that RV dealership leaders ask when they’re considering a new dealership management system is how much does RV dealership software cost and is it worth it?
Before we get into how much you should plan to pay for a dealership management system (DMS), let’s discuss value to you and your RV dealership. And to do that, you need to know what a good RV dealership DMS should do for you and your RV dealership. Note: In the RV dealership world, the terms “software” and “DMS” are synonymous. In short, a DMS should bring together all of the important facets of your dealership in one place.
What does an RV dealership DMS do?
There are DMS programs designed specifically for RV dealerships. A fully developed RV dealership DMS should allow you to do the following within the same program:
- Manage your inventory
- Manage your accounting and easily access important financial information
- Collect payments
- Track and account for your service department’s time
- Maximize your service department’s profits
- Manage customers and customer communication
- Structure deals and manage forms
- Create and manage quotes
- Manage your point(s) of sale
- View and manage multiple stores (locations) if you need it
- Make your life easier, free up more of your time, and give you more confidence
How do you determine the value of a DMS for your RV dealership?
Question 1: Let’s talk about your needs. Take a look at the list above. Are you and your staff doing the things above with efficiency, effectiveness, and confidence in one cohesive system?
Question 2: Now let’s discuss your future. Are you willing to invest in your business to make it stronger now?
Question 3: And finally, let’s talk about your capacity. Do you have the time and financial capacity to make an investment in your business that will meet the needs above? You’re probably thinking, “Maybe…if you tell me how much it actually costs.” Let’s get into that now.
What’s the real cost of launching a DMS in your RV dealership?
- Time. A DMS system is software that connects people and systems. Popular RV DMS solutions include those like Motility, which currently have an average 6-12 week onboarding and implementation period. This period usually includes getting the software fully plugged into your dealership and some amount of training for your team (import files, price lists, inventory, etc.). Some software requires more training than what is offered during the implementation period. The time cost is usually the biggest concern for RV dealers. For reference, EverLogic’s implementation period is four weeks.
- Price. Most DMS systems, for RV dealerships or any other type of dealership, charge monthly fees per user in addition to a one-time onboarding fee. Monthly fees range from about $55 to $300 per user per month. Onboarding fees vary widely, but you can expect to pay at least a few thousand dollars for initial setup and training. This covers the cost of having expert software technicians do the sometimes-complicated work of making sure all of your important data and systems are working in the DMS properly and that your team understands how to use the DMS. Most DMS programs require a long-term commitment (EverLogic does not). Instead of asking yourself, “How many additional units do I need to sell to justify this new expense?” try asking yourself, “How many additional units will I sell if this system actually works?”
- The Cost of Choosing the Wrong DMS. It’s always preferable to have buy-in and excitement from your team whenever you launch a new system or process to enhance your business. That excitement will almost always be there the first time you launch a new DMS as long as your team knows how it will make their lives better. They will likely put in the work to learn the new system because you’ve told them things are about to be better for everyone. But what if your new DMS doesn’t make their lives easier after a few months of using it? Or, what if you decide the value just isn’t there and you want to make a switch to a different DMS shortly after you just launched one? You could lose the trust and commitment of your team quickly if you make the wrong choice. Asking your team to get excited about making another switch is likely not going to go well, you’ll know that, and you’ll likely keep a system that isn’t ideal or just cancel it and do things the old, broken way. Making a switch to a new or different DMS is sometimes the best thing, especially if you’ve been with the wrong system for a long time, but you can’t switch often. The point is this: You are married to your DMS system and you need to choose wisely so that you don’t waste money and, most importantly, so that you keep the trust of your team.
There are hundreds of solutions out there that could meet some of your needs as an RV dealer. It’s extremely tempting to settle for software or systems that are “good enough” because there are so many choices out there. You could use multiple software platforms and build a solution on your own that works just okay. Or you could buy an off-the-shelf “DMS” that’s not really a DMS or that requires you to essentially customize it on your own for your unique needs. Or perhaps you could save a few bucks by getting something that does just some of what you need in a DMS. Find a DMS that is built specifically for RV dealers (or whatever type of dealership you run), make sure that it integrates all of your major dealership functions, and make the right choice the first time by researching and asking questions.
When you ask the question, “How much does an RV dealership DMS cost?” make sure you consider budget, value, time, and contracts. The EverLogic DMS is an all-in-one dealership management solution that’s web-based with mobile app add-ons, all designed to maximize your value.
- The standard license fee is $105 per month per license.
- There is a three license minimum.
- The mobile tech and desking app can be added on for an additional $30 per month per license.
- First 30 days license fees are free, no matter how many licenses you purchase.
- Add or remove licenses at any time.
- Implementation typically takes 30 days and costs $3,999 for remote or $7,999 for in-person at your dealership.
- Training is offered every day at no extra charge.
- Cancel any time with 30 days’ notice – no annual contracts.